We provides an innovative solution that high traffic venues such as airports, stadiums, hotels, retailers, and shopping malls can utilize WiFi for high value customer engagement. Many WiFi solutions provide customizable captive portals that can offer romotional or advertising messages, but that is just a single touchpoint that most end-users quickly skip past to get online. We are pioneers in In-Browser Content Insertion Technology that enables venues to successfully insert venue specific promoted content/advertisements on any of the HTTP webpages a user visits during their entire in-venue session. For instance, a sports stadium may show the team logo as a small floating icon that is present on all screens in an HTTP session. When a fan clicks on the logo, they may get a stadium map, a menu to order concessions, team statistics and links to order tickets for future games. This works seamlessly on all platforms, browsers, and screen sizes without requiring customers to download anything on their devices, and has a comprehensive campaign management capability to manage what messages get delivered to which users at what time.
To enhance ad or message targeting, we also provide deep analytics on user traffic. In addition to demographic information such as MAC address, browser type, and location, can capture and report on URLs, ad message impressions, ad message clicks, and total user activity over time. A great feature is that we are able to send messages based on specific zones or areas within the venue. Retail stores, for instance, are using it to push out specific ads or messages to people.